Purpose drives performance

Over the last 25 years, we have been putting brand at the heart of business. It’s what brings brands to life and gives business performance a pulse. This is the key to energising internal teams, engaging customers and motivating investors and partners. We use the magic of insight + imagination to make business strategy real, noticed and attractive – for everyone.


Brands are built on the clarity and consistency of three ingredients

Your Brand
Your Offer
Your Culture
How you Engage

that's why we work with clients to


what makes them special and different


distinctive brand identities and communications


compelling, integrated experiences

Our Services

We are a full service creative agency.  We offer a range of brand strategy & communications solutions

  • Brand Strategy

    • Research
    • Competitor Audit
    • Brand and Comms Audit
    • Consumer Insight Research
    • Senior Leadership Interviews
    • Employee Perception Research
    • Brand Strategy Workshops
    • Naming
    • Brand Positioning
    • Purpose, Vision and Values
  • Brand Expression

    • Visual Identity
    • Brand Design
    • Brand Architecture
    • Imagery Development
    • Audio Branding
    • Brand Templates
    • Brand Guidelines
    • Tone of Voice Guidelines
    • Digital Brand Guidelines
    • Brand Film/Animation
  • Brand Experience

    • User and Customer Journey
    • Digital strategy
    • UX and Web Design
    • Advertising & Marketing Communications
    • Sales Tools and Templates
    • Environment Branding
    • Event and Campaign Branding
  • Brand Engagement

    • Brand Launch
    • Employer Branding
    • Employee Engagement
    • Experiential Events
    • Internal Communications
    • Attraction and Recruitment Campaigns
  • Brand Management

    • Brand Guardianship
    • Employee Satisfaction
    • Client Satisfaction
    • Brand Perception
    • Google Analytics
  • Our senior team

    Our core team and strategic partners are made up of highly experienced brand & communications experts, who will help discuss, advise and guide on how to get the best results for your business.

  • Brigid

    Brigid McMullen

    Managing Director

    Brigid founded Workroom 25 years ago to guide clients in translating business strategy into creative engagement – putting brand at the heart of business.

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  • Zoe Hopper

    Zoe Hopper

    Associate Director

    Zoe is part of the senior management team and ensures the smooth running of the agency.

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  • Limor Guerabli

    Creative Director

    Limor is the design lead on all Workroom projects and helps to define the strategic creativity at the heart of our business.

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  • Julian Thomas

    Julian Thomas

    Senior Account Director

    Julian uses his significant experience (and trademark good humour) to run our key client accounts.

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  • Eugenia Boccalatte

    Project Manager

    Genie provides account management support and technical know-how to our clients.

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  • Ellie_Cockle

    Ellie Cockle

    Senior Designer

    When Ellie came to us from Melbourne in 2008, after travelling round the world, she brought valuable international design experience with her.

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  • Alec Rattray

    Brand Strategy Consultant

    Alec helps clients to define and deliver relevant differentiation.

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  • David Haseler

    Strategy & Brand Marketing Consultant

    David’s career 20+ year career has encompassed Advertising, Brand Consultancy and Design and he has worked with the world’s leading brands.

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  • Who we’ve worked with

    Since 1990 we’ve had the privilege of working with an extraordinary number of organisations and brands ranging from leisure and entertainment to healthcare, consumer and FMCG to law firms, professional services, utility companies & regulators. Some of these relationships have lasted more than 20 years.

    • 1E
    • Alzheimer's Society
    • Agency:2
    • Balfour Beatty
    • Barrie Tankel
    • Bondy
    • Bluefin
    • British Chambers of Commerce
    • British Lung Foundation
    • Carlton International
    • Chelsea Lighting
    • CIMA
    • City of London
    • CNN
    • Coty
    • Depaul Trust
    • DFID
    • Elexon
    • European American Tax Institute
    • Expamet
    • Golden Lane Housing
    • Impress Metal Packaging
    • Indivior
    • JLL
    • Joint Council for Qualifications
    • Jones Lang LaSalle
    • LaPorte Fine Chemicals
    • Lewis Silkin
    • London Guildhall University
    • Macmillan Cancer Research
    • Medical Research Council
    • Mencap
    • Mobil
    • National Bingo Game Association
    • New Scientist
    • NSPCC
    • OFGEM
    • Our Parklife
    • Penlon
    • RB (Reckitt Benckiser)
    • Reed Business Information
    • Rio Tinto
    • Royal Mail
    • Lawrie Cornish
    • Salon International
    • Soil Association
    • Southwestern Consulting
    • Synergy Health
    • Tetley
    • The National Archive
    • The Roald Dahl Foundation
    • The Scout Association
    • The Whitehall & Industry Group
    • Trinity Mirror
    • TNS
    • United Utilities
    • Wellcome Collection
    • World Gold Council

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