Ali is a big brand person with a legion following in the planning world.
She thinks strategically, but connects with brands at a very human level, and has over 25+ years agency experience as a consultant strategist across advertising and communications for CDP, WCRS, D’Arcy, Leo Burnett and Elvis; the last two as Executive Head of Planning and independently.
Her multi-sector experience covers brands both big and small; P&G global Femcare, Telenor launch in Pakistan, Orange launch in UK, McDonald’s and Government projects such as NHS and Social Work recruitment.
Ali is a skilled qualitative researcher, trainer and mentor and a passionate believer in link between creativity and business building effectiveness.
Ali runs various IPA courses, winner of four APG planning awards and editor of award-winning IPA and Euro Effies.