Alec helps clients to define and deliver relevant differentiation.
With over 25 years of branding and marketing communications experience, both agency and client-side, Alec has the depth expertise to lead clients through complex brand and business strategies.
He has led strategy and corporate identity projects for B2B clients who include Linklaters, SKF and Nomura. As Head of Marketing Communications for Serco, Alec devised and implemented the brand strategy that helped the group achieve FTSE100 status.
At Research International, Conran Design Group, Saatchi & Saatchi and Landor (where he was Marketing Director and managed the Scandinavian office) Alec’s global experience helped to define and deliver marketing, brand and communication strategies for clients including The National Lottery, Linklaters and the FT.
Alec occasionally has found time to lecture on strategic creativity at LBS, CASS, Chicago Business School and CASE Europe.