Creative Strategy Director
Brigid founded Workroom 25 years ago to guide clients in translating business strategy into creative engagement - putting brand at the heart of business.
She loves to help organisations work out what they stand for, identify the opportunities that brings and then lead the creative team to develop it into meaningful and measureable culture change and customer involvement.
She has led many high profile and multi-award winning rebranding programmes; RB (Reckitt Benckiser); 3 x Balfour Beatty companies; The National Bingo Game; The Scout Association and is currently leading the branding of global beauty business Coty, which once merged with P&G’s beauty division in 2016, will be global No 1 in fragrance.
Prior to founding Workroom, she was a senior creative at Dewe Rogerson, The Partners and Fitch & Company.
Brigid publishes articles related to brand and communications, has been featured in Marketing magazine, The Times special interest supplement Raconteur and B2B Marketing and is invited to comment on branding issues.
She lives with her artist partner in Essex and has two boys, one studying for a chemistry masters at UCL and the other an apprentice at a football academy. She runs, skis and spends most weekends in the vegetable garden she created, growing more beans than anyone could actually eat.