Branding RB's global intranet
With 38,000 employees in over 40 countries, RB (Reckitt Benckiser) faces a formidable challenge to find consistent communication platforms for its diverse teams. A new mobile-first ‘one-stop-shop’ intranet – one that builds on existing Sharepoint and local market intranets – would help RB’s people find and share useful information and stories. But how would they know about it?
A naming competition was won by ‘Rubi’ – an abbreviation of the chemical element Rubidium, a highly reactive substance whose chemical symbol is RB. A brand identity and a global communication campaign needed to warm employees up to the idea of this new and genuinely much-improved experience.