The Power of Interaction: Government + Business

Client

The Whitehall & Industry Group

Project

Brand Strategy & Marketing Communications

Sectors

Institutions & Not For Profits
Professional Services

Disciplines

Animation
Brand Strategy
Branding
Communications
Digital
Film
Positioning
Visual Identity

Results
  • 22%

    increase in membership

  • 220+

    Over 220 member organisations; from IBM, BP, M&S, Barclays to Defra

An overhaul to The Whitehall & Industry Group’s brand communications was the beginning of the journey that would transform a ‘worthy but unexciting’ presentation into an energetic proposition for the UK’s lead catalyst in creating better relationships between business and government.

Barclays, M&S, IBM, HM Treasury and the Met Police…

The Whitehall & Industry Group (WIG) is the UK’s lead specialist in bringing business and government together – it connects top leaders to create better informed policy and regulation, share best practice and forge more effective relationships. WIG’s membership is made up of over 180 organisations in a fine balance of private companies such as Barclays, BP and Rolls-Royce with public sector bodies such as the Cabinet Office, Defra and the Ministry of Justice.

A clear and contemporary communications platform needed to provide WIG with the confidence and vocabulary to present itself as the rightful leader in its field.

The Power of Interaction

Our positioning ‘The Power of Interaction’ is now at the heart of all visual and verbal communications. Representing human interaction with a graphic ‘fizz’, the new WIG communications and marketing tools have an energy and vitality that reflect the essence of the brand, with genuine cut-through and personality in a highly competitive but generic marketplace.

Better business. Better government. Better Society.

Not only have the refreshed communications generated great feedback and positive unprompted praise from members, but membership increased by 22%.

This new positioning has added to our confidence as an organisation; it’s given us a new voice that genuinely reflects who we are and the invaluable inter-connections and shared learning achieved through our activities. We’ve been energised and liberated be their fresh approach.

Fiona Petit
Deputy CEO, The Whitehall & Industry Group

WIG_12

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