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			<title>World COPD Day 2024</title>
			<pubDate><![CDATA[Wed, 19 Feb 2025 18:04:27 +0000]]></pubDate>
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			<pubDate><![CDATA[Wed, 10 May 2023 16:16:13 +0000]]></pubDate>
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			<title>Capturing the excitement of the Entertainment, Attractions &amp; Gaming (EAG) Expo Europe at ExCeL</title>
			<pubDate><![CDATA[Wed, 25 Mar 2026 11:01:07 +0000]]></pubDate>
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			<title>Celebrating the life and work of Martin Parr</title>
			<pubDate><![CDATA[Wed, 25 Mar 2026 10:55:52 +0000]]></pubDate>
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			<title>How do you propel a 31-year-old pioneer into a new era of global growth?</title>
			<pubDate><![CDATA[Wed, 25 Mar 2026 10:45:03 +0000]]></pubDate>
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			<title>Repositioning a Nordic eco-consumer-brand pioneer</title>
			<pubDate><![CDATA[Tue, 31 Mar 2026 16:10:02 +0000]]></pubDate>
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			<title>We&#8217;ve been shortlisted!</title>
			<pubDate><![CDATA[Tue, 24 Mar 2026 17:01:54 +0000]]></pubDate>
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			<title>Design Week – What is the design hill you would die on?</title>
			<pubDate><![CDATA[Tue, 20 May 2025 15:11:37 +0000]]></pubDate>
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			<guid><![CDATA[https://workroom.co.uk/news-and-views/craft-in-design-making-of-the-coty-consumer-butterfly/]]></guid>
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			<title>Craft in Design – Making of the Coty Consumer Butterfly</title>
			<pubDate><![CDATA[Tue, 20 May 2025 14:43:31 +0000]]></pubDate>
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			<guid><![CDATA[https://workroom.co.uk/news-and-views/norwex-wins-5-at-the-transform-awards-europe/]]></guid>
			<link><![CDATA[https://workroom.co.uk/news-and-views/norwex-wins-5-at-the-transform-awards-europe/]]></link>
			<title>Workroom and Norwex win big at Transform Awards Europe</title>
			<pubDate><![CDATA[Thu, 26 Mar 2026 17:32:01 +0000]]></pubDate>
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			<guid><![CDATA[https://workroom.co.uk/news-and-views/having-a-blast-at-eag/]]></guid>
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			<title>Having a blast at the Entertainment, Attractions &amp; Gaming (EAG) Expo Europe</title>
			<pubDate><![CDATA[Mon, 24 Feb 2025 10:57:59 +0000]]></pubDate>
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			<title>About</title>
			<pubDate><![CDATA[Mon, 02 Mar 2026 11:36:35 +0000]]></pubDate>
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			<guid><![CDATA[https://workroom.co.uk/news-and-views/for-the-love-of-brands-lego/]]></guid>
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			<title>Brands I Love – Colin picks LEGO</title>
			<pubDate><![CDATA[Fri, 04 Apr 2025 09:57:07 +0000]]></pubDate>
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			<guid><![CDATA[https://workroom.co.uk/news-and-views/brands-i-love-zoe-our-associate-senior-account-director-picks-kidrobot/]]></guid>
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			<title>Brands I Love – Zoe picks Kidrobot</title>
			<pubDate><![CDATA[Fri, 04 Apr 2025 09:55:16 +0000]]></pubDate>
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			<guid><![CDATA[https://workroom.co.uk/news-and-views/humanist-ceremonies-rebrand-featured-in-design-week/]]></guid>
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			<title>Humanist Ceremonies rebrand featured in Design Week</title>
			<pubDate><![CDATA[Wed, 19 Feb 2025 18:02:49 +0000]]></pubDate>
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			<link><![CDATA[https://workroom.co.uk/news-and-views/views/is-your-screen-time-fueling-your-creativity-or-just-draining-your-focus/]]></link>
			<title>Is your screen time fuelling your creativity or just draining your focus?</title>
			<pubDate><![CDATA[Tue, 18 Feb 2025 18:00:03 +0000]]></pubDate>
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			<title>Rethink, rebrand and respond to the market &#8211; Humanist Ceremonies</title>
			<pubDate><![CDATA[Mon, 24 Feb 2025 17:54:58 +0000]]></pubDate>
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			<title>Creative Boom feature Petticoat Lane Market&#8217;s new brand</title>
			<pubDate><![CDATA[Mon, 24 Feb 2025 17:50:25 +0000]]></pubDate>
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			<guid><![CDATA[https://workroom.co.uk/news-and-views/views/the-buzzwords-creatives-are-ditching-in-2025/]]></guid>
			<link><![CDATA[https://workroom.co.uk/news-and-views/views/the-buzzwords-creatives-are-ditching-in-2025/]]></link>
			<title>Creative Boom – The buzzwords creatives are ditching in 2025</title>
			<pubDate><![CDATA[Mon, 24 Feb 2025 17:43:31 +0000]]></pubDate>
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			<guid><![CDATA[https://workroom.co.uk/news-and-views/views/why-rebrand/]]></guid>
			<link><![CDATA[https://workroom.co.uk/news-and-views/views/why-rebrand/]]></link>
			<title>Why rebrand? – An age-old question</title>
			<pubDate><![CDATA[Mon, 24 Feb 2025 17:35:12 +0000]]></pubDate>
		</item>
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			<guid><![CDATA[https://workroom.co.uk/news-and-views/views/happy-international-womens-day/]]></guid>
			<link><![CDATA[https://workroom.co.uk/news-and-views/views/happy-international-womens-day/]]></link>
			<title>Happy International Women&#8217;s Day</title>
			<pubDate><![CDATA[Fri, 04 Apr 2025 09:51:57 +0000]]></pubDate>
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			<guid><![CDATA[https://workroom.co.uk/news-and-views/celebrating-scouts-founders-day/]]></guid>
			<link><![CDATA[https://workroom.co.uk/news-and-views/celebrating-scouts-founders-day/]]></link>
			<title>Celebrating Scouts Founders Day</title>
			<pubDate><![CDATA[Fri, 04 Apr 2025 09:51:06 +0000]]></pubDate>
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			<guid><![CDATA[https://workroom.co.uk/news-and-views/brands-i-love-brigid-picks-know-your-lemons/]]></guid>
			<link><![CDATA[https://workroom.co.uk/news-and-views/brands-i-love-brigid-picks-know-your-lemons/]]></link>
			<title>Brands I Love – Brigid picks Know Your Lemons</title>
			<pubDate><![CDATA[Fri, 04 Apr 2025 09:46:39 +0000]]></pubDate>
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			<guid><![CDATA[https://workroom.co.uk/news-and-views/views/iconic-market-inclusive-identity-strategy/]]></guid>
			<link><![CDATA[https://workroom.co.uk/news-and-views/views/iconic-market-inclusive-identity-strategy/]]></link>
			<title>Iconic market. Inclusive brand strategy.</title>
			<pubDate><![CDATA[Tue, 18 Feb 2025 17:57:27 +0000]]></pubDate>
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			<guid><![CDATA[https://workroom.co.uk/news-and-views/brigid-is-bbc-radios-listed-londoner/]]></guid>
			<link><![CDATA[https://workroom.co.uk/news-and-views/brigid-is-bbc-radios-listed-londoner/]]></link>
			<title>Brigid is BBC Radio&#8217;s Listed Londoner</title>
			<pubDate><![CDATA[Mon, 24 Feb 2025 17:48:28 +0000]]></pubDate>
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			<guid><![CDATA[https://workroom.co.uk/news-and-views/happy-world-anaesthesia-day/]]></guid>
			<link><![CDATA[https://workroom.co.uk/news-and-views/happy-world-anaesthesia-day/]]></link>
			<title>Happy World Anaesthesia Day!</title>
			<pubDate><![CDATA[Mon, 24 Feb 2025 10:33:41 +0000]]></pubDate>
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			<guid><![CDATA[https://workroom.co.uk/news-and-views/meet-zoe-our-associate-senior-account-director/]]></guid>
			<link><![CDATA[https://workroom.co.uk/news-and-views/meet-zoe-our-associate-senior-account-director/]]></link>
			<title>Meet Zoe Hopper, our Associate Senior Account Director</title>
			<pubDate><![CDATA[Tue, 18 Feb 2025 17:55:02 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://workroom.co.uk/news-and-views/views/happy-national-work-life-week/]]></guid>
			<link><![CDATA[https://workroom.co.uk/news-and-views/views/happy-national-work-life-week/]]></link>
			<title>Happy National Work Life Week!</title>
			<pubDate><![CDATA[Mon, 24 Feb 2025 10:19:42 +0000]]></pubDate>
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			<guid><![CDATA[https://workroom.co.uk/news-and-views/this-alzheimers-day-we-revisit-a-landmark-campaign/]]></guid>
			<link><![CDATA[https://workroom.co.uk/news-and-views/this-alzheimers-day-we-revisit-a-landmark-campaign/]]></link>
			<title>This Alzheimer’s Day, we revisit a landmark campaign</title>
			<pubDate><![CDATA[Mon, 24 Feb 2025 10:16:14 +0000]]></pubDate>
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			<guid><![CDATA[https://workroom.co.uk/news-and-views/views/on-world-alzheimers-month-we-reflect-on-work-we-did-for-alzheimers-disease-society/]]></guid>
			<link><![CDATA[https://workroom.co.uk/news-and-views/views/on-world-alzheimers-month-we-reflect-on-work-we-did-for-alzheimers-disease-society/]]></link>
			<title>On World Alzheimer&#8217;s Month we reflect on work we did for Alzheimer’s Disease Society</title>
			<pubDate><![CDATA[Mon, 24 Feb 2025 10:14:42 +0000]]></pubDate>
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			<guid><![CDATA[https://workroom.co.uk/news-and-views/views/think-you-cant-afford-to-rebrand-think-again-you-cant-afford-not-to/]]></guid>
			<link><![CDATA[https://workroom.co.uk/news-and-views/views/think-you-cant-afford-to-rebrand-think-again-you-cant-afford-not-to/]]></link>
			<title>Think you can’t afford to rebrand? Think again — you can’t afford NOT to.</title>
			<pubDate><![CDATA[Mon, 24 Feb 2025 10:06:32 +0000]]></pubDate>
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			<guid><![CDATA[https://workroom.co.uk/news-and-views/views/happy-national-read-a-book-day/]]></guid>
			<link><![CDATA[https://workroom.co.uk/news-and-views/views/happy-national-read-a-book-day/]]></link>
			<title>Happy &#8216;National Read a Book Day&#8217;!</title>
			<pubDate><![CDATA[Mon, 24 Feb 2025 09:59:05 +0000]]></pubDate>
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			<guid><![CDATA[https://workroom.co.uk/]]></guid>
			<link><![CDATA[https://workroom.co.uk/]]></link>
			<title>Home</title>
			<pubDate><![CDATA[Mon, 23 Mar 2026 16:27:42 +0000]]></pubDate>
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			<guid><![CDATA[https://workroom.co.uk/news-and-views/happy-world-photography-day/]]></guid>
			<link><![CDATA[https://workroom.co.uk/news-and-views/happy-world-photography-day/]]></link>
			<title>Happy World Photography Day!</title>
			<pubDate><![CDATA[Tue, 18 Feb 2025 17:53:10 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://workroom.co.uk/news-and-views/views/underestimating-the-power-of-logos/]]></guid>
			<link><![CDATA[https://workroom.co.uk/news-and-views/views/underestimating-the-power-of-logos/]]></link>
			<title>Underestimating the Power of Logos?</title>
			<pubDate><![CDATA[Tue, 18 Feb 2025 17:51:00 +0000]]></pubDate>
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			<guid><![CDATA[https://workroom.co.uk/news-and-views/views/does-purpose-matter/]]></guid>
			<link><![CDATA[https://workroom.co.uk/news-and-views/views/does-purpose-matter/]]></link>
			<title>Does Purpose matter?</title>
			<pubDate><![CDATA[Tue, 18 Feb 2025 17:50:16 +0000]]></pubDate>
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			<guid><![CDATA[https://workroom.co.uk/news-and-views/happy-world-humanist-day/]]></guid>
			<link><![CDATA[https://workroom.co.uk/news-and-views/happy-world-humanist-day/]]></link>
			<title>Happy World Humanist Day!</title>
			<pubDate><![CDATA[Tue, 18 Feb 2025 17:44:17 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://workroom.co.uk/news-and-views/2025-employer-trends/]]></guid>
			<link><![CDATA[https://workroom.co.uk/news-and-views/2025-employer-trends/]]></link>
			<title>2025 employer trends</title>
			<pubDate><![CDATA[Mon, 24 Feb 2025 17:39:14 +0000]]></pubDate>
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			<guid><![CDATA[https://workroom.co.uk/news-and-views/views/the-truth-about-purpose/]]></guid>
			<link><![CDATA[https://workroom.co.uk/news-and-views/views/the-truth-about-purpose/]]></link>
			<title>The truth about purpose (the clue&#8217;s in the title)</title>
			<pubDate><![CDATA[Tue, 18 Feb 2025 17:33:08 +0000]]></pubDate>
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			<guid><![CDATA[https://workroom.co.uk/news-and-views/views/to-rebrand-or-not-to-rebrand/]]></guid>
			<link><![CDATA[https://workroom.co.uk/news-and-views/views/to-rebrand-or-not-to-rebrand/]]></link>
			<title>To rebrand or not to rebrand?</title>
			<pubDate><![CDATA[Tue, 18 Feb 2025 17:27:26 +0000]]></pubDate>
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			<guid><![CDATA[https://workroom.co.uk/news-and-views/hello-to-healthtech-heroes-quanta/]]></guid>
			<link><![CDATA[https://workroom.co.uk/news-and-views/hello-to-healthtech-heroes-quanta/]]></link>
			<title>Hello to healthtech heroes, Quanta</title>
			<pubDate><![CDATA[Tue, 18 Feb 2025 17:25:48 +0000]]></pubDate>
		</item>
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			<guid><![CDATA[https://workroom.co.uk/news-and-views/9-out-of-10-readers-recommend-the-most-connected-brands-report/]]></guid>
			<link><![CDATA[https://workroom.co.uk/news-and-views/9-out-of-10-readers-recommend-the-most-connected-brands-report/]]></link>
			<title>&#8220;9 out of 10&#8221; readers recommend the Most Connected Brands Report</title>
			<pubDate><![CDATA[Tue, 18 Feb 2025 17:24:32 +0000]]></pubDate>
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			<guid><![CDATA[https://workroom.co.uk/news-and-views/from-destination-to-partner-brands/]]></guid>
			<link><![CDATA[https://workroom.co.uk/news-and-views/from-destination-to-partner-brands/]]></link>
			<title>From destination to partner brand</title>
			<pubDate><![CDATA[Tue, 18 Feb 2025 17:18:45 +0000]]></pubDate>
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			<guid><![CDATA[https://workroom.co.uk/news-and-views/crafting-an-authentic-brand/]]></guid>
			<link><![CDATA[https://workroom.co.uk/news-and-views/crafting-an-authentic-brand/]]></link>
			<title>Crafting an authentic brand</title>
			<pubDate><![CDATA[Mon, 24 Feb 2025 11:02:38 +0000]]></pubDate>
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			<guid><![CDATA[https://workroom.co.uk/news-and-views/views/giant-health-2019-tears-trust-and-tantalising-tech/]]></guid>
			<link><![CDATA[https://workroom.co.uk/news-and-views/views/giant-health-2019-tears-trust-and-tantalising-tech/]]></link>
			<title>GIANT Health 2019: tears, trust and tantalising tech</title>
			<pubDate><![CDATA[Tue, 18 Feb 2025 17:16:59 +0000]]></pubDate>
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			<guid><![CDATA[https://workroom.co.uk/news-and-views/our-kao-work-goes-live/]]></guid>
			<link><![CDATA[https://workroom.co.uk/news-and-views/our-kao-work-goes-live/]]></link>
			<title>Our Kao work goes live!</title>
			<pubDate><![CDATA[Tue, 18 Feb 2025 17:02:58 +0000]]></pubDate>
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			<guid><![CDATA[https://workroom.co.uk/news-and-views/why-brand-it/]]></guid>
			<link><![CDATA[https://workroom.co.uk/news-and-views/why-brand-it/]]></link>
			<title>Why brand it?</title>
			<pubDate><![CDATA[Mon, 24 Feb 2025 10:49:43 +0000]]></pubDate>
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			<guid><![CDATA[https://workroom.co.uk/news-and-views/mostconnectedbrands-report/]]></guid>
			<link><![CDATA[https://workroom.co.uk/news-and-views/mostconnectedbrands-report/]]></link>
			<title>#mostconnected brands report</title>
			<pubDate><![CDATA[Tue, 18 Feb 2025 17:01:33 +0000]]></pubDate>
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			<guid><![CDATA[https://workroom.co.uk/news-and-views/brigid-discusses-gender-marketing-in-transform/]]></guid>
			<link><![CDATA[https://workroom.co.uk/news-and-views/brigid-discusses-gender-marketing-in-transform/]]></link>
			<title>Brigid discusses gender marketing in Transform</title>
			<pubDate><![CDATA[Tue, 18 Feb 2025 16:56:58 +0000]]></pubDate>
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			<guid><![CDATA[https://workroom.co.uk/news-and-views/petticoat-lanes-new-brand-featured-in-design-week/]]></guid>
			<link><![CDATA[https://workroom.co.uk/news-and-views/petticoat-lanes-new-brand-featured-in-design-week/]]></link>
			<title>Petticoat Lane&#8217;s new brand featured in Design Week</title>
			<pubDate><![CDATA[Mon, 24 Feb 2025 10:47:55 +0000]]></pubDate>
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