Inspiring the hair industry

10 June 2013

We’ve gone back to the very heart of Salon International and brought their strapline of “Inspiring Business” to the forefront. Bold, immediate headlines are aligned closely with this core message – “Inspiring Passion”, “Inspiring Style”, “Inspiring Creativity”.

Strong, stylish imagery is ‘cut’ together in an editorial style that reflects 1960s split screens on film, giving style, drama and showing the breadth and excitement of the many live shows at the event. Advertising has been colour coded across each design, through careful image selection and colour retouching in some cases.

The campaign design has been rolled out across advertising, website and social media, event displays and signage, brochures, direct mail, ticketing and more.

This year’s campaign, we’ve really taken things back to basics, letting the strong imagery and vibrant colour palette do the talking. As always, The Workroom have performed their magic, especially around image selection and colour changes, which has really helped bring it all together.

Nicola Lazenby, Marketing & Exhibition Manager