Brand planning and research
Our rigorous 360° research and brand insights lead to meaningful brand strategy and astute brand positioning, which relies on a robust knowledge and understanding of how your brand is presented, perceived and experienced.
That’s why we are unusually rigorous in our brand planning and brand research stages to understand your market, your segment, your business, your people and your competition. We develop a 360° perspective of your brand from the inside out and clients often tell us that we’ve discovered intel that they never knew, which can lead to the start of a truly unique brand positioning idea or a powerful brand story.
Working with your teams and multi-level stakeholder interviews, enhanced by global consumer and social research, we get a rich picture of your brand’s perception, experience, strengths and market opportunities. We also audit the competitor environment by interrogating brand positioning, brand messaging and brand identity traits, to ensure we create significant distance between your brand and theirs.
Our brand planning and research has been helping clients get under the skin of their brand for 30+ years. Find out how we can help uncover insights for your brand…
+44 (0) 20 7608 0840
branding@workroom.co.uk
Brand planning & research activities
- Competitor landscape audit
- Customer & market segmentation
- Consumer research & insights
- Stakeholder research
- Cultural context
- Brand discussion guide preparation
- Stakeholder interviews
- Stakeholder positioning workshops
- Focus group testing
- Competitor analysis
- Brand positioning audit
- Brand communication & messaging audit
- Brand audit
- Brand architecture audit
- Portfolio segmentation
- Research reporting & recommendations
Related work
