“You either make the dust or eat the dust.”

So said Paul Polman while CEO of Unilever. Paul believes that in business, you need to take risks and be bold. He also advises we should be human and humble enough to seek out partners and allies in our endeavours. And crucially, we should not waste time on things we don’t believe in.

We couldn’t put it better ourselves. We’ve spent nearly three and a half decades helping clients overcome business challenges to shape and embolden their brands with strategic clarity and imagination. And we’ve got the results to prove it.

Our highly-tailored, rigorous approach helps grow reputations and enhance relationships through insightful, actionable strategy, language, identity and brand design. Meaningful brands motivate and align internal teams, partners and customers, driving confidence and positive impact.

Our work is grounded in values of courage, integrity, dedication and a ‘no smoke-and-mirrors’ approach. This has resulted in long-term, trusted relationships with a broad range of B2B and B2C clients from sectors spanning Beauty, Wellbeing, Healthcare and Pharma to Education and Not-for-profit organisations such as: Kao, Reckitt Benckiser, Coty, Humanists UK, National Bingo Association, Scouts, MRC, City of London, Adidas, Royal Mail, Quanta and many others.

Brands are built on the clarity and consistency of three ingredients: