“It was a fantastic feeling when we revealed the new Coty – the logo, the purpose, the identity – I don’t think I have ever felt that way any other time in my career. And I remember the reaction from our top 500 leaders at our first conference in Cannes, it was extraordinary. I’ve never had so many people coming to me so proud to see a transformation from where Coty was before to the new Coty.”
Our 360° research and brand insights lead to meaningful brand strategy and brand positioning which relies on a robust understanding of how your brand is perceived and experienced.
We champion a powerful definition of your brand purpose, distilling what makes your business special and different. Purpose-led strategic decision-making and initiatives then build resilience and positive growth.
We’ve 30+ years’ experience in rationalising brand architecture scenarios and have helped design group, business and product brands locally and internationally.
Strong brand strategy is the springboard for authentic and powerful brand identity. And we’re expert in translating strategy into experience.
We help convey your brand’s personality through crafting many forms of language; brand naming (business or product) purpose definition, strapline, sales and marketing messaging and brand voice guidelines.
We help clients define and deliver a purposeful employer brand strategy, which enables a dynamic culture, engaged workforce, retains talent and drives growth.
Our expertise in brand activation and brand experience brings your brand to life and ensures it goes to market with distinctive and memorable interactions.
We’re expert in brand management, guardianship and evolving a brand to maintain integrity and to ensure it keeps delivering the best experience.