Brand engagement and culture
A clear voice and stand out engagement are both fundamental in the battle for talent and to reduce reliance on recruiters. We help clients use research and insight to get under the skin of their brand to find that unique perspective in an employer brand strategy that helps retain talent and drive growth.
Brands are built and delivered by engaged workforces providing quality experiences to their customers. Employer branding makes your business strategy and your culture personal to your employees. It’s the alchemy of ‘Why we’re in business’ (Vision & Purpose) combined with ‘How we work’ (Values & Principles) that results in a relevant and motivating ‘What does the brand mean to me?’ (Employer Value Proposition).
Research shows that purpose-driven brands are more magnetic and deliver more rewarding corporate cultures. Imaginative communications combined with purposeful engagement ideas help build distinctive, dynamic cultures which are easier to grow and nurture. Understanding how your offer and culture is differentiated from your competition helps you compete on a global stage.
Find out how to turn your Employee Experience into your competitive advantage…
+44 (0) 20 7608 0840
branding@workroom.co.uk
Brand engagement & culture activities
- Research & insight
- Competitor audit & evaluation
- Communications audits
- Employer brand strategy
- Employer value proposition (EVP)
- Brand manifesto
- Messaging platforms
- Employee values & behaviours
- Employee experience
- Employee onboarding
- Employee actionable playbook
- Talent events
- Talent model development
- Toolkits
- Recruitment campaigns
- Corporate film & communications
- Website design & development
- Digital & social content
- Branded content
- Learning & development programme branding
- Policy & sensitive communications
Related work
