Workroom Giving Brands Purpose
Brand architecture is an essential organisational discipline to rationalise product and service portfolios in support of the business vision and to bring your brand purpose to life through customer relevance and experience.
The most important task of brand architecture is to make sense of and organise relationships between differing consumers and stakeholder groups, while harnessing the meaning and value in the organisation’s overarching brand vision and purpose. No matter how much you invest in marketing various parts of your business, you will still hear people ask, “So, what is it that your company does again?”
What’s critical is to capture and amplify the value within the ecosystem of sub brands, products and services while giving each entity the freedom it needs to succeed in its own right.
Sound brand architecture futureproofs the structure of business or brand, creating a clear roadmap for growth and a framework to accommodate and embed acquisitions and to enable more cross selling opportunities.
Workroom team has 30+ years’ experience in rationalising brand architecture scenarios that are fit for purpose and have stood the test of time. For businesses in segments as diverse as medical health, consumer goods, media information services and not for profit organisations, we have helped design group, business and product brands locally, regionally and internationally.
Find out how we can help streamline your business brands…
+44 (0) 20 7608 0840
branding@workroom.co.uk
“Having worked closely with the Workroom for the previous 12 years, we knew that we could rely on them to deliver a thorough and well executed job. They made sense of our new identity and resolved the brand hierarchy issues, as well as bringing the proposition to life in super quick time!”
Our 360° research and brand insights lead to meaningful brand strategy and brand positioning which relies on a robust understanding of how your brand is perceived and experienced.
We champion a powerful definition of your brand purpose, distilling what makes your business special and different. Purpose-led strategic decision-making and initiatives then build resilience and positive growth.
We’ve 30+ years’ experience in rationalising brand architecture scenarios and have helped design group, business and product brands locally and internationally.
Strong brand strategy is the springboard for authentic and powerful brand identity. And we’re expert in translating strategy into experience.
We help convey your brand’s personality through crafting many forms of language; brand naming (business or product) purpose definition, strapline, sales and marketing messaging and brand voice guidelines.
We help clients define and deliver a purposeful employer brand strategy, which enables a dynamic culture, engaged workforce, retains talent and drives growth.
Our expertise in brand activation and brand experience brings your brand to life and ensures it goes to market with distinctive and memorable interactions.
We’re expert in brand management, guardianship and evolving a brand to maintain integrity and to ensure it keeps delivering the best experience.
Workroom Giving Brands Purpose