Workroom Giving Brands Purpose
A clear voice and stand out engagement are both fundamental in the battle for talent and to reduce reliance on recruiters. We help clients use research and insight to get under the skin of their brand to find that unique perspective in an employer brand strategy that helps retain talent and drive growth.
Brands are built and delivered by engaged workforces providing quality experiences to their customers. Employer branding makes your business strategy and your culture personal to your employees. It’s the alchemy of ‘Why we’re in business’ (Vision & Purpose) combined with ‘How we work’ (Values & Principles) that results in a relevant and motivating ‘What does the brand mean to me?’ (Employer Value Proposition).
Research shows that purpose-driven brands are more magnetic and deliver more rewarding corporate cultures. Imaginative communications combined with purposeful engagement ideas help build distinctive, dynamic cultures which are easier to grow and nurture. Understanding how your offer and culture is differentiated from your competition helps you compete on a global stage.
Find out how to turn your Employee Experience into your competitive advantage…
+44 (0) 20 7608 0840
branding@workroom.co.uk
“With the creative concept of ‘The Face of Kao’, Workroom has created a unique and ownable visualization and storytelling approach to bring the Kao Employer Brand to life. The feedback we have received from the organization is very positive and we are now looking forward to bringing this concept to life across the employee journey.”
Our 360° research and brand insights lead to meaningful brand strategy and brand positioning which relies on a robust understanding of how your brand is perceived and experienced.
We champion a powerful definition of your brand purpose, distilling what makes your business special and different. Purpose-led strategic decision-making and initiatives then build resilience and positive growth.
We’ve 30+ years’ experience in rationalising brand architecture scenarios and have helped design group, business and product brands locally and internationally.
Strong brand strategy is the springboard for authentic and powerful brand identity. And we’re expert in translating strategy into experience.
We help convey your brand’s personality through crafting many forms of language; brand naming (business or product) purpose definition, strapline, sales and marketing messaging and brand voice guidelines.
We help clients define and deliver a purposeful employer brand strategy, which enables a dynamic culture, engaged workforce, retains talent and drives growth.
Our expertise in brand activation and brand experience brings your brand to life and ensures it goes to market with distinctive and memorable interactions.
We’re expert in brand management, guardianship and evolving a brand to maintain integrity and to ensure it keeps delivering the best experience.
Workroom Giving Brands Purpose