Workroom Giving Brands Purpose
Our rigorous 360° research and brand insights lead to meaningful brand strategy and astute brand positioning, which relies on a robust knowledge and understanding of how your brand is presented, perceived and experienced.
That’s why we are unusually rigorous in our brand planning and brand research stages to understand your market, your segment, your business, your people and your competition. We develop a 360° perspective of your brand from the inside out and clients often tell us that we’ve discovered intel that they never knew, which can lead to the start of a truly unique brand positioning idea or a powerful brand story.
Working with your teams and multi-level stakeholder interviews, enhanced by global consumer and social research, we get a rich picture of your brand’s perception, experience, strengths and market opportunities. We also audit the competitor environment by interrogating brand positioning, brand messaging and brand identity traits, to ensure we create significant distance between your brand and theirs.
Our brand planning and research has been helping clients get under the skin of their brand for 30+ years. Find out how we can help uncover insights for your brand…
+44 (0) 20 7608 0840
branding@workroom.co.uk
“This new positioning has added confidence to our organisation. It’s given us a new voice that genuinely reflects who we are. It’s been a joy to work with Workroom and I knew I could rely on them to push us positively outside our comfort zone. We’ve been energised and liberated by their fresh approach.”
Our 360° research and brand insights lead to meaningful brand strategy and brand positioning which relies on a robust understanding of how your brand is perceived and experienced.
We champion a powerful definition of your brand purpose, distilling what makes your business special and different. Purpose-led strategic decision-making and initiatives then build resilience and positive growth.
We’ve 30+ years’ experience in rationalising brand architecture scenarios and have helped design group, business and product brands locally and internationally.
Strong brand strategy is the springboard for authentic and powerful brand identity. And we’re expert in translating strategy into experience.
We help convey your brand’s personality through crafting many forms of language; brand naming (business or product) purpose definition, strapline, sales and marketing messaging and brand voice guidelines.
We help clients define and deliver a purposeful employer brand strategy, which enables a dynamic culture, engaged workforce, retains talent and drives growth.
Our expertise in brand activation and brand experience brings your brand to life and ensures it goes to market with distinctive and memorable interactions.
We’re expert in brand management, guardianship and evolving a brand to maintain integrity and to ensure it keeps delivering the best experience.
Workroom Giving Brands Purpose