Workroom Giving Brands Purpose
29 July 2013
RB have launched their Annual and Sustainability Reports for 2012, which The Workroom designed and produced for the 13th year running.
The Annual Report’s core message is driven by RB’s purpose – ‘innovative solutions for healthier lives and happier homes’ – and reflects the strategic shift in the last 2 years towards the purpose; the wellbeing of RB’s consumers. And of course, performance as always is key.
Photography of healthy, active RB consumers around the world is brought to the fore, while supporting messages ‘stronger’, ‘better’ and ‘smarter’ head up key stories through the front section of the report.
Online, a simplified microsite brings the CEO statement to life with an animated feature based on the characters, with a full set of PDF downloads of the whole report.
The Sustainability Report highlights progress for 2012 and also unveils RB’s new sustainability strategy – betterbusiness – that focuses heavily on health and hygiene behaviour, water use and innovation.
Four new goals for 2020 are outlined. And one of the key areas of concern is water – RB aims to reduce water impact across their products’ lifecycle by 1/3 by 2020.
The report communicates the results and goals through bold infographics and iconography. The cover makes good use of a bright infographic world map packed with key graphics and figures. Throughout, stories are brought to life with strong, simple headlines, well chosen imagery and graphics.
The report gives an inbuilt ‘online’ experience, by being an interactive PDF, using friendly, clickable buttons and clear navigation. A printed highlights brochure is also available.
Workroom Giving Brands Purpose