Behind the scenes in the making of an icon

Many people think there was some tricky CGI wizardry behind the bold colours, textures, shapes and compositions that make up each of the Coty butterflies.

Whilst there were certainly a lot of computer refinements, the butterflies themselves were all handmade by the Workroom team, lovingly crafted out of a diverse array of Coty products as well as flowers and other natural textures.

It was messy, it was freeform, it was experimental and it was really hard to clean off the tables!
Take a look at some of the images of our master craft(wo)men at work.

(And you can read the full Coty case study here).