20 April 2018
How did we create those beautiful Coty butterflies, you ask?
Quite simply, we got our hands dirty and had fun.
Many people think there was some tricky CGI wizardry behind the bold colours, textures, shapes and compositions that make up each of the Coty butterflies.
Whilst there were certainly a lot of computer refinements, the butterflies themselves were all handmade by the Workroom team, lovingly crafted out of a diverse array of Coty products as well as flowers and other natural textures.
It was messy, it was freeform, it was experimental and it was really hard to clean off the tables!
Take a look at some of the images of our master craft(wo)men at work.