• About
  • Work
  • News + Views
  • Contact
  • About
  • Work
  • News + Views
  • Contact

Julian Thomas

Senior Account Director

Read Julian’s bio

Behind the scenes in the making of an icon

20 April 2018

Making the Coty Butterfly behind the scenes

How did we create those beautiful Coty butterflies, you ask?
Quite simply, we got our hands dirty and had fun.

Many people think there was some tricky CGI wizardry behind the bold colours, textures, shapes and compositions that make up each of the Coty butterflies.

Whilst there were certainly a lot of computer refinements, the butterflies themselves were all handmade by the Workroom team, lovingly crafted out of a diverse array of Coty products as well as flowers and other natural textures.

It was messy, it was freeform, it was experimental and it was really hard to clean off the tables!
Take a look at some of the images of our master craft(wo)men at work.

(And you can read the full Coty case study here).

Making the Coty Butterfly behind the scenes

Making the Coty Butterfly behind the scenes

Making the Coty Butterfly behind the scenes

Making the Coty Butterfly behind the scenes

Making the Coty Butterfly behind the scenes

Making the Coty Butterfly behind the scenes

Making the Coty Butterfly behind the scenes

 Making the Coty Butterfly behind the scenes

Making the Coty Butterfly behind the scenes

Tagged in

    • authentic
    • butterflies
    • coty
    • craft
    • design profs
    • designers
    • handmade
    • Liberating beauty

Share

Share this Tweet Post this Email link

Next up

news

Brigid discusses gender marketing in Transform

views

Coty rebrand awarded Best of Show

views

5 things we learned from one of our biggest rebrands

views

Workroom’s sensory journey

85 Great Portland Street, First Floor, London W1W 7LT
+44 (0) 20 7608 0840
sayhello@workroom.co.uk

©2022 Workroom   |   Terms of use   |   Privacy policy