1 February 2018
This week The Economist reported on the new ways consumers are taking charge of their healthcare. For us, it represents a change of mindset from both innovators and consumers, as the “Uber generation” use brand as a driver of choice and engagement.
This week, The Economist published a thought-provoking article about new trends in consumer healthcare. Entitled “A revolution in health care is coming; Welcome to Doctor You“, they set out a number of scenarios where patients have greater access to their data and healthcare options, and the implications of this.
At Workroom, we’ve been tracking these trends for some time. One of the world’s leading innovators in consumer health, RB (Reckitt Benckiser) has been a client of ours for 18 years, so we’ve got more of a vested interest than most in this subject.
The article highlights that consumers are just as hungry for branded, consumer-led offers in healthcare as they are in other areas. Innovators like Uber and Amazon have shown what’s possible if you get the customer-interface right – it’s not just all about the tech. Are healthcare innovators putting brand front-and-centre when they’re considering how to take a new offer to market?
We think it’s abundantly clear that the brand is the crucial tool healthcare innovators need to better understand their market, and to attract customers and investors. We’re seeing lots of good examples out there, and we’ve picked out a few of our favourites here:
We’d love to hear your thoughts on this, or if you’ve got more examples of great branding in this area, drop us a line at firstname.lastname@example.org .