16 June 2014
Ever wondered who your agency partners wanted to be if they didn’t choose their current path? Grafik did, and recently asked a few people, including Brigid – her keen eye for observation and all things flora and fauna made David Attenborough the natural choice.
I wanted to be David Attenborough. His fascinating observations about life on our planet have captivated me to this day. I spent hours in the summer, knee-deep in the river Avon that ran through our garden, observing the grit-covered Caddisfly larvae slowly dragging themselves across the river bed and catching bucket loads of minnows, shrimps, crayfish and underwater spiders… ahh, those were the days. Because I got an ‘A’ in Biology at O level, I thought I was defintely following in the footsteps. Only once I also added English and Art at A level too – that lead me to art school, not cambridge. I guess there are some parallels with what I do now – observation of strange human behaviours, interrogation of how things work, distillation of ideas for others to understand and presenting to lots of people. Key differences are: I’m not on TV, haven’t visited amazing exotic places and am not rich and famous. Still, never too late eh?
Brigid McMullen, The Workroom Creative Strategy Director & Founder
Next up
Our new brand creation for Petticoat Lane Market hits the streets!
Looking back to 2012 when the London Olympics set a new standard for sustainable legacy planning
Happy birthday to our fabulous founder, Brigid McMullen!
Meet Colin Moore, our Head of Design
Workroom Giving Brands Purpose
We are an independent, multi-award-winning London based strategic and creative branding agency that has helped global businesses to define and design distinctive, memorable brands for over 30 years.
Services
Let’s talk...
The Workroom Limited
85 Great Portland Street
First Floor
London W1W 7LT
+44 (0) 20 7608 0840
branding@workroom.co.uk