16 June 2014
Ever wondered who your agency partners wanted to be if they didn’t choose their current path? Grafik did, and recently asked a few people, including Brigid – her keen eye for observation and all things flora and fauna made David Attenborough the natural choice.
I wanted to be David Attenborough. His fascinating observations about life on our planet have captivated me to this day. I spent hours in the summer, knee-deep in the river Avon that ran through our garden, observing the grit-covered Caddisfly larvae slowly dragging themselves across the river bed and catching bucket loads of minnows, shrimps, crayfish and underwater spiders… ahh, those were the days. Because I got an ‘A’ in Biology at O level, I thought I was defintely following in the footsteps. Only once I also added English and Art at A level too – that lead me to art school, not cambridge. I guess there are some parallels with what I do now – observation of strange human behaviours, interrogation of how things work, distillation of ideas for others to understand and presenting to lots of people. Key differences are: I’m not on TV, haven’t visited amazing exotic places and am not rich and famous. Still, never too late eh?
Brigid McMullen, The Workroom Creative Strategy Director & Founder
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