Happy National Work Life Week!

Brigid McMullen looks back on the 80s and 90s design world, where long hours and late nights were a ‘badge of honour’. Success and promotion meant practically living at the office, and as a business owner and mum in the 90s, balancing it all was tough. She even planned her pregnancies around Annual Report season. Fast forward to today, where younger generations are embracing a work-life balance and taking a more pragmatic approach to their career, Brigid wonders if she could have dared to push back at the time!

At The Workroom, we’ve embraced this changing working landscape. Post-COVID, flexible work arrangements support Colin Moore, our Head of Design, to navigate first-time parenthood, while our Senior Account Director, Zoe Hopper, can balance her passions alongside her work.

Our client, Kao Corporation, is a prime example of a corporate employer that excels in accommodating flexible and hybrid work arrangements, particularly for working parents. They recognise that tailoring workloads to fit one’s life – rather than vice versa – is essential for attracting and retaining top talent. In our Kao EMEA EB work, interviews with employees across various roles and ages confirmed that the company genuinely embodies values of integrity and respect. Indeed, such values have been key to shaping our working partnership with this respected and respectful client.

Curious to know more about our work for Kao EMEA? Read the full case study on our website.