Workroom Giving Brands Purpose
15 November 2024
A well-executed brand creation or brand overhaul is so much more than just a new look – it revitalises your organisation, aligns your people, enhances its longevity and sets it up for success.
Our recent brand creation work for Petticoat Lane Market is a great example. Commissioned by the City of London Corporation and the London Borough of Tower Hamlets, we aimed to bring new life to this iconic cultural hub, crafting a vision and brand identity that celebrates its storied history (since 1650’), while bringing fresh, authentic appeal.
Seeing the new branding ‘in action’ at September’s launch events was really exciting. Helen Kearney, formerly the lead project manager at the City of London Corporation, said:
“I’ve got loads of confidence that this particular brand and vision is future proof, and can really take the market into the future. I see the gradual changes happening throughout the market, and each time, I think how wonderful it is that the brand reflects the area so well. It has a unique authenticity and richness. I believe this brand can continue evolving and growing with the market well into the future.”
The new branding has empowered the local authorities and the Aldgate Connect BID team running community engagement with the tools to elevate the market’s profile, and reenergise the community. For us, it’s all about setting organisations up for lasting success.
Curious about what a brand overhaul could do for you? Discover how we can transform your brand with clarity, creativity, and impact: workroom.co.uk.
Filming creds to: Duncan Smith
Workroom Giving Brands Purpose