Design for longevity and sustainability
What we needed was a linear drawing style from which we could design any number of icons and which could evolve into a story-telling tool. And so we began the process of designing a new graphic language, with a particularly distinctive linear style. The next challenge was to work out how to apply a system to the design, to ensure consistency of production, no matter who needed to produce the ideas.
We wanted to build longevity and sustainability into the language using a design framework, so Coty wouldn’t always need to come to us to create new imagery.