Coty’s new global website liberates the Voices of Beauty
A total rethink of Coty’s corporate website was needed after our successful Coty rebrand, (following its $12.5bn merger with P&G’s Specialty Beauty Business).
With the company’s purpose – “to celebrate and liberate the diversity of beauty” as our strategic and creative springboard, we set out to deliver an ‘uncorporate’ corporate online experience – a more disruptive site befitting the challenger positioning of the global No 3 beauty company.
A big idea was needed to deliver Coty’s vision within a tight timeframe, to a fixed budget and which could then be built on, enriched and amplified over time.
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See also our Coty rebrand work here