Roll up. Roll up. Step right this way!
How do you get as many people as possible to participate in a normally very ‘corporate’ fixture – the office party?
RB needed some help from us to create some buzz and engagement internally to encourage maximum participation. The internal comms team had already come up with a potentially great experiential idea – a circus party.
We added a bit of magic by a nod to a world-famous entertainment brand and then devised a tongue-in-cheek integrated communications campaign using RB’s own iconic brands to make the link to well known circus acts… a ‘Vanish’ing act with lion, a Strongman with Cillit ‘Bangs’ and a flame-swallower with a handy Gaviscon, for after the show.
The campaign was delivered through digital and print communications and on branded event collateral.
Awesome night by all accounts.