Roll up. Roll up. Step right this way!
How do you get as many people as possible to participate in a normally very ‘corporate’ fixture – the office party?
RB needed some help from us to create some buzz and engagement internally to encourage maximum participation. The internal comms team had already come up with a potentially great experiential idea – a circus party.
We added a bit of magic by a nod to a world-famous entertainment brand and then devised a tongue-in-cheek integrated communications campaign using RB’s own iconic brands to make the link to well known circus acts… a ‘Vanish’ing act with lion, a Strongman with Cillit ‘Bangs’ and a flame-swallower with a handy Gaviscon, for after the show.
The campaign was delivered through digital and print communications and on branded event collateral.
Awesome night by all accounts.
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Client
Reckitt Benckiser (RB)
Project
Employee brand engagement & experience
Sectors
Arts, Leisure & Entertainment
Disciplines
Events
Internal Comms
Print
Promotional
Visual Identity