Workroom, London creative design agency

An extraordinary brand launch

QUANTA Dialysis Technologies is a British medical technology innovation company, whose flagship personal haemodialysis system SC+, was commercialised in 2020, after 10 years’ development and both CE certification and FDA approval for commercialisation in the UK and USA.

As it turned out, the first shipment of new SC+ devices went straight to ICU wards across the UK to help deal with emergency kidney failure patients at the start of the COVID-19 pandemic.

For the previous year, we had been working with the senior team to reposition and redefine the QUANTA corporate brand strategy, in readiness for international growth and commercial expansion. Through internal and external stakeholder research we evolved and validated a new articulation for the brand focused on Quanta’s drive to enable people’s lives, which led to a new brand Purpose: To Improve Dialysis Experiences and Help People Live More Freely.

Workroom work page QUANTA Q shorthand animation

“All small businesses want to spend carefully and are impatient to get results. But I now get why a branding program needs to follow a logical order of insights and perception gathering, strategy and messaging and only then to move to the visual and brand design stages. Workroom made sure we built the brand in the right way. This has led to a clear, ownable brand story and an innovative brand identity that reflects our vision and product. It was worth the wait and our investment reaped rewards straight away.”

John Milad, CEO, QUANTA Dialysis Technologies

Engineered for Freedom

Thoughtful, well-crafted engineering and human-factors-based product design enabling more freedom, inspired not only the brand positioning but also a fresh, dynamic brand identity. The crafted QUANTA logotype and kinetic visual language are designed from colourful font segments that literally have the freedom to move. The identity animates into multiple configurations, a series of ‘ownable’ visual properties and of course, into human characters. All of which adds to the compelling QUANTA brand and product innovation story and builds a distinctive brand identity and language that can flex from investor communications through to product and patient marketing. More importantly still, it differentiates QUANTA from its much larger global competitors to create cut through and impact.

“We’ve worked with many agencies over the years but always felt the results lacked definition and clarity. Workroom convinced us to take a step back and invest in a strategic rebrand for QUANTA’s corporate brand as well as our hero dialysis product, SC+. Finally, our product messaging, identity and corporate brand fully align to present a highly professional and distinctive identity to our customers. I strongly recommend Workroom to anybody considering their brand positioning and identity.”

David Bond ACIM, Marketing Communications and Brand Manager, QUANTA Dialysis Technologies

Lift off!

Our work on QUANTA’s new brand strategy, product messaging, investor communications and visual identity were all timed to support a major Series D fundraising round, to take the business to the next level in the UK, US and beyond. In June 2021 it was announced QUANTA had raised a record $245m – the largest ever single round of private fundraising for a dialysis company in history.

Great product innovation. Great brand. Great result.

Client

QUANTA Dialysis Technologies

Project

Brand strategy, positioning and brand identity

Sectors

Engineering
Healthcare & Medical
Professional Services

Disciplines

Animation
Brand and Sales Messaging
Brand Strategy
Branding
Guidelines
Illustration
Marketing Communications
Naming
Signage
Visual Identity