RB had for the first 10 years of its life positioned the corporate business as ‘The Power Behind the Powerbrands’, putting its iconic brand portfolio, Durex, Dettol, Nurofen and Clearasil, Vanish & Lemsip at the heart of its investment. But to sustain a fast-growing and acquisitive global business, the need to attract and retain the right kind of people, soon became clear.
RB has much to offer ambitious, enthusiastic self-starters. Ones who love to outperform in everything they do. So RB made the decision that the spirit of endeavour and the personality traits that drive game changing behaviours was the key to attracting the right recruits.