Unlock consumer decision-making
Social Insight Engine is a pioneering social audience insight tool that unlocks consumer decision-making to predict customer needs and uncovers the triggers to brand favourability and sales. It’s unique in what it does and so too must be the way in which it’s communicated.
Real time actionable insight
This distinctive tool provides marketers, planners and content creators with actionable insights in real time to supercharge marketing activity and sales performance. The positioning, messaging, branding, tone of voice, website and communications needed to match the tool’s consumer-driven personality, rather than the predictable tech or software positioning of its competitors. This would ensure market stand out to attract both investor funding and clients.
Uncover consumer triggers to brand favourability
Brand imagery contains explosive, colourful pigments to communicate that this is a more lifestyle-led tool. The identity integrates a speech bubble shape, a nod to both the social channels and consumer opinions that feed into big data.
More engagement, less cost, more reach
During beta testing with various household brand names the tool generated two times more engagement, reduced cost per action by 2.5 times and reached four times larger target audiences.
Client
Social Insight Engine
Project
Branding & UX design for new martech platform
Sectors
Technology
Disciplines
Animation
Awareness
Brand Strategy
Branding
Communications
Digital
Marketing
Positioning
Strategy
Visual Identity
