It’s a profession and a necessity
We carried out a full audit and deep dive through the sector to help provide insights for repositioning and rebranding.
We engaged with key stakeholders including senior consultants, coaches, clients and opinion-formers. And we discovered a raft of client fans, a business deeply in love with its craft, its rigour and its clients’ results. We found a relentless and rock solid belief in its ability to raise the game of Sales to a new level in each business it touched.
These insights became the foundation of the SWC’s purpose To Elevate the Practice and Profession of Sales.
Distilled further it becomes a simple strapline, Elevate Sales.
The new visual identity includes a key graphic “E” (for Elevate) icon made of three losenge-shaped strokes. A single stroke then becomes an ownable SWC visual asset and is a constant in all hero illustrations. This combined with the distinctive colour palette, creates much needed boldness and stand out in a featureless marketplace.