Joe Hedges

Associate Creative Director

With a rich pedigree in branding, design and packaging, Joe’s won awards across many disciplines including digital and retail. Joe is not only a strategic thinker but creativity is the foundation to his whole approach and having a sound knowledge of customer touchpoint allows him to join the dots between logic and flare.

As well as running his own top 100 UK branding consultancy, he’s also worked for other leading agencies such as Interbrand, Rufus Leonard, Bloom, Dragon Rouge, Bulletproof and McCann London. His many international projects means he’s experienced in working across many cultures. With his own agency he was personally responsible for two of the largest telecoms brands in the middle east, designed iconic packaging for drinks brand J20, as well as the brand overhaul for Sainsbury’s Tu fashion brand.

Alongside his creative direction role, Joe has been guest judge for industry design awards such as CSD, has had 2 minutes of fame as guest brand consultant on Supershoppers and holds guest talks at brand-related events.

Joe has 3 children, 5 guitars, a collection of vintage packaging and… a patient wife.