31 October 2017
There were toothy grins all round at Workroom in the summer after we won a competitive pitch to work with the UK’s third largest dental chain, Southern Dental, on a wide ranging branding project.
After just 11 years, Southern Dental has grown to 80 dental practices and more than 750,000 patients across London and the southern counties. In April this year, Southern Dental was acquired by the Colosseum Dental Group – an unrivalled network of dental brands across Europe. The new management team has set about transforming the business from the inside out.
We can’t yet reveal the detail of the work we’re doing for Southern Dental, but in the new year you’ll be able to see the changes starting to roll out across their local practice network.
Suffice to say, we’re totally immersed in the world of dentistry – so much so that we may need to install a mirror in the studio for spot “smile-checks”!