Workroom Giving Brands Purpose
22 April 2015
We’re nursing some sore but happy heads.
In a fun-filled ceremony hosted by the inimitable Gyles Brandreth, we won bronze for Balfour Beatty WorkSmart in the ‘best strategic/creative development of a new brand category’ at this year’s Transform Awards Europe.
Defining the purpose and qualities of this new company was essential, especially since they needed to recruit hundreds of new employees.
Three years post-launch the business achieved all its targets – and surpassed most by a wide margin.
Workroom Giving Brands Purpose