Workroom Giving Brands Purpose
5 February 2025
“Why rebrand?” – it’s the age-old question that’s been stirring up debate lately. And let’s be honest: not everything that’s labeled a “rebrand” is actually that (eg Walmart’s brand identity refresh).
A true rebrand involves a 360 degree, fully-fledged process of strategically repositioning the brand. It’s about reshaping the brand’s definition and its DNA, which means aligning its purpose with its processes, competencies and culture and embedding that meaning into every part of the business – from employee experience to customer perception. After that, the visual identity, brand design and communications will flow.
Beyond bringing eventual financial rewards, thorough rebranding brings new-found energy, belief and drive to a business.
As our MD, Brigid McMullen says: “People feel like they’re part of something meaningful – something they believe in, stand for, and take pride in. That renewed sense of energy, purpose, and positivity can be a game-changer for a company.”
What do you think are the most motivating factors in rebranding?
Workroom Giving Brands Purpose