Workroom Giving Brands Purpose
26 June 2024
Since 2018, we knew the end goal was to put Kao Corporation EMEA on the map. To this end, we’ve delivered many projects: employer branding, recruitment campaigns, internal strategic comms campaigns and the largest program, the development of Kao EMEA’s new website, from ground-up.
Melanie Schnitzler, Kao’s Corporate Communications Director who hired us, said at the start, “I know you want to do everything all at once (!) but we need ‘baby steps’, pushing boundaries gently to stay aligned with our Japanese heritage and corporate brand, while still creating a distinctive voice for EMEA.” Over the years, we learnt a huge amount from her about respectfully liaising with Kao HQ along this journey.
Last Thursday was Melanie’s last day at the company, but before she left, she kindly sent us these words:
Thank you so much, Melanie. We’re sad to see you go, but are 100% sure your brilliance will be put to good use in your next exciting role. Onwards and upwards!
Stay tuned for more updates on Kao soon…
Check out Kao EMEA’s website here: https://www.kao.com/emea/en/
#BrandAgency #StrategicCreativity #WebsiteDesign #GoodbyeandGoodluck
Workroom Giving Brands Purpose