Workroom Giving Brands Purpose
Our brand positioning consultancy distils what makes your brand special and different. We discover and define your brand purpose to build resilience and drive growth. Global research shows that people support brands that make a difference. So standing for something means standing out.
Brands are built on the clarity and consistency of 3 essential ingredients: Your offer, Your culture and How you engage. So, defining a robust brand strategy, culture and the experience you want to deliver relies on a solid understanding of your stakeholders’ needs and behaviours.
In our experience very few businesses really understand what is needed to define and then implement purpose and even fewer know how or have the bandwidth to do this inhouse.
With over 30 years’ experience of working closely with C-Suite in global organisations, we help to tease out the challenges, contradictions and objectives that shape the brand strategy.
Purpose definition and brand positioning are driven by the analysis and understanding of our 360° research and insights. We use our 5Ps brand model (Purpose, Principles, Proposition, Promise, Personality) to help define some of the critical building blocks that form the foundation of a distinctive brand story, manifesto, strapline and brand messaging.
Clear, unequivocal brand purpose leads to strong brand definition, cultural identity and is the foundation for transformative brand design. Together, these deliver a better brand experience for your customers and colleagues.
Find out how we distil a unique brand positioning…
+44 (0) 20 7608 0840
branding@workroom.co.uk
“We’re thrilled with our new brand and it’s no exaggeration to say that it has re-invigorated our business. We now have a unique purpose and positioning that really resonates with our people and our clients. Our business is growing faster than ever and it’s abundantly clear the part that Workroom has played in this success.”
Our 360° research and brand insights lead to meaningful brand strategy and brand positioning which relies on a robust understanding of how your brand is perceived and experienced.
We champion a powerful definition of your brand purpose, distilling what makes your business special and different. Purpose-led strategic decision-making and initiatives then build resilience and positive growth.
We’ve 30+ years’ experience in rationalising brand architecture scenarios and have helped design group, business and product brands locally and internationally.
Strong brand strategy is the springboard for authentic and powerful brand identity. And we’re expert in translating strategy into experience.
We help convey your brand’s personality through crafting many forms of language; brand naming (business or product) purpose definition, strapline, sales and marketing messaging and brand voice guidelines.
We help clients define and deliver a purposeful employer brand strategy, which enables a dynamic culture, engaged workforce, retains talent and drives growth.
Our expertise in brand activation and brand experience brings your brand to life and ensures it goes to market with distinctive and memorable interactions.
We’re expert in brand management, guardianship and evolving a brand to maintain integrity and to ensure it keeps delivering the best experience.
Workroom Giving Brands Purpose