Workroom Giving Brands Purpose
26 March 2026
Last night, we attended the prestigious Transform magazine Awards Europe 2026, where we are thrilled to say we won…
GOLD in Best Brand Evolution (Corporate)
GOLD in Best Brand Development Project to Reflect a Change of Mission, Values or Positioning (Consumer)
GOLD in Best Visual Identity from the Lifestyle and Wellbeing Sector
SILVER in Best Brand Evolution (Consumer)
We are also pleased to announce that we were the Grand Prix winner for Best Overall Visual Identity!
It’s been an absolute pleasure to start to see the impact of repositioning for the business.
Our goal was to elevate and modernise the Norwex brand to a more premium and authentically Norwegian positioning, reflecting its heritage and mission.
As Beate Hjeltnes, CEO of Norwex said of the work: “This project is critical to business transformation. It’s a signal to our consultants, consumers and internally that we’re making a fundamental change in elevating and growing our business. We’ve just successfully launched premium skincare, which we couldn’t have done without the rebrand”.
Collaborating and supporting Norwex, a family-owned business committed to reducing harmful chemicals, was a challenging and exciting journey for all of us. And now more relevant than ever, as the world is waking up to the potential harm of forever chemicals.
Huge congratulations to other winning agencies and brands such as Bath Rugby with Mr B & Friends and Tideford Organics with The Space Creative, who won gold in Best Brand Evolution (Consumer). It’s always a pleasure to see the breadth of diverse projects from our industry colleagues.
Finally, a big thank you to Norwex, our team, our strategic partners and our colleagues at Branding by Garden, for making the programme such a success and putting the spotlight on such a worthwhile, purposeful brand.
Read our full Norwex Media Case Study here
Read Transform’s winner’s announcement here
Workroom Giving Brands Purpose