Workroom Giving Brands Purpose
11 May 2026
What a buzz to see our Founder, Brigid McMullen, featured in Authority Magazine’s “Female Disruptors” series!
For years, Brigid has been the strategic heart of The Workroom, helping our team guide brands through the delicate process of evolution.
Lately, this has seen us balance family owned brands with rock solid heritage alongside the need for modern, global growth.
This feature provides a great window into the philosophy that drives our studio: the belief that true disruption arises when you operate “Deeper, Clearer, and Bolder but also quicker, sharper and better.” We provide high-level strategic thinking without the smoke and mirrors – or the hefty mark-ups.”
In this interview, Brigid shares her perspective on the 3 things you need to truly shake up an industry, and move a brand from a functional story to a fully fledged identity. In her words: “I challenge the myth that branding is just marketing fluff or ‘a logo’; Brand building is fundamental to the success of an organisation.”
A sincere thank you to editor Yitzi Weiner for highlighting Brigid’s journey among such a dynamic group of female leaders. We’re incredibly proud to see the vision behind the “engine room” of our agency shared with a global audience.
Thanks also to our clients and partners for the continued trust that allows us to keep pushing these boundaries!
Read the full piece on Medium here
Workroom Giving Brands Purpose