Workroom Giving Brands Purpose
1 March 2024
We’re delighted to unveil the new branding for UK’s premier humanist celebrant network, Humanist Ceremonies.
For the last year or so we’ve been working closely with the senior team at Humanists UK to establish what really makes Humanist Ceremonies distinctive and special. Major life events like weddings, funerals or new births deserve memorable and meaningful ceremonies and these significant moments really matter to people. And the role of a highly-trained celebrant is to shape these non-religious ceremonies for and with the people and families involved.
Our brief was to help reposition, rejuvenate, and re-establish the organisation as the quality benchmark for non-religious ceremonies. The aim? To ensure families and couples can differentiate a trained and trusted Humanist Ceremonies’ celebrant from other market players.
Workroom’s robust use of #strategiccreativity provided clarity on purpose, positioning and a new strapline – Your story is our story – which was the inspiration for a rich and distinctive brand identity based on the multi-faceted nature of people’s life stories and backgrounds and expressed as ‘life’s rich patchwork’.
“The rebranding of Humanist Ceremonies by the Workroom is sensational. It’s distinctive, impactful and exciting – a long way from where we were. It successfully engages our audiences and gives our network of celebrants a clear identity, reflecting in a contemporary and very relatable way humanist values and the work they do to create meaningful ceremonies.”
Deborah Hooper, Director of Ceremonies, Humanist Ceremonies, Humanists UK
Workroom Giving Brands Purpose