Transform Awards Europe Shortlist 2015

26 February 2015

With virtually no additional marketing support, the brand platform and visual identity needed to work hard to resonate with and gain buy-in from customers, potential recruits, and its own people. All behaviours, KPIs, performance reviews, and business decisions are enshrined in the brand’s values. The business has surpassed most of its objectives by a wide margin:

• 10-fold YOY increase in revenue from Year 1 to Year 2
• Revenue more than doubled from Year 2 to Year 3
• 2014 revenue projection almost double the original business case projection
• Break even on profit expected two years ahead of schedule
• 86.8% customer satisfaction level outperforms target
• Business Assurance Accreditations reached faster than any other Balfour Beatty Group company
• Employee attrition rates three times less than industry norm
• Absenteeism objective is halved – and 2.5x less than UK average
• Continuous improvement initiatives exceed objective by 25%
• £3.9M savings per year through new supply chain management processes
All that remains is finding out if we’ve got gold, silver, bronze, or highly commended on 21 April – here’s hoping the champagne will flow!

 

Further reading

• Balfour Beatty WorkSmart
• Transform Awards Europe

Tagged in

• awards
• branding
• creative
• strategy