Coty rebrand awarded Best of Show

Trudging through the snow to work today got a whole lot better because we’ve just heard that our Coty rebrand was awarded Best of Show in the REBRAND 100® Global Awards!

#2018REBRAND100

There can only be five Best of Awards, and Coty is one of them – a huge achievement! This massive win recognises the transformative impact of the Coty rebrand. It confirms excellence in devising groundbreaking solutions that integrate smart business strategy with design thinking to meet organisational goals.

Taking place every two years and judged by a panel of international business and design leaders, the REBRAND 100® Global Awards is one of the most respected global awards programmes to recognise corporate brand rebuilding and redesign.

Thanks to Workroom’s trademark #strategiccreativity, Coty is more impactful in every sense, with recent financial reports demonstrating that consumers are taking notice too.

This was a dream project for us for so many reasons, and congratulations must also go to Coty for having the passion and vision to see this bold brand idea through to its full creative solution.

Now, where’s that champagne?!