Workroom Giving Brands Purpose
13 September 2024
Rebranding does far more than refresh your image. It has the power to exponentially increase your organisation’s value, boosting profits, sharpening direction, attracting and retaining employees and transforming careers. Think of it as finding your brand’s North Star, which will make strategic decisions easier, spark a newfound energy and excitement in your team, AND inspire your customers.
At The Workroom, our inclusive brand development process brings everyone together around a fresh, clear vision. The result? Game-changing business outcomes and personal, professional growth.
Need proof?
For Balfour Beatty WorkPlace, our renaming and ‘upstream’ repositioning drove a 41% revenue boost, doubled tender conversion rates and showed a dramatic 116% rise in graduate applications, in just one year—recouping their investment in just 4 months. Paul Milner, Business Development Director at the time, said, “We’re growing faster than ever, thanks to Workroom’s impact.”
Quanta Dialysis Technologies partnered with us for a full branding programme – strategy, investor presentation, product positioning and new visual identity to support a major Series D fundraising round. The result? A record $245M raised—the largest private fundraising round ever for a dialysis company.
For the Coty + Procter & Gamble Beauty merger, we delivered 40 concurrent brand initiatives in 9 months, launching ‘new’ Coty across multiple channels. Former CEO, Camillo Pane, said, “Unveiling the new Coty— purpose, logo and identity—was a defining moment in my career. It was extraordinary to see so many people excited and proud of the transformation.”
A well-executed rebrand can propel your business to unimaginable levels, AND it might just be the highlight of your career too.
…so what are you waiting for?
Workroom Giving Brands Purpose