Design Week – What is the design hill you would die on?

In Design Week’s latest round-up of industry die-hards, Brigid shared why mutual respect, intellectual rigour, and the courage to walk away are essential to building brand programmes that actually mean something. It’s about having brave clients and honest conversations, and being willing to be wrong in pursuit of what’s right.

And then there’s the case of truly powerful brand strategy. Brand definition – captured in a matter of words, not pages. Everything else flows from there. Or it doesn’t. In which case, as Brigid says, it’s just… ‘blah’.

Massive thanks to Rob Alderson for the opportunity, and the challenge. Stripping it back to what truly matters, in so few words, is a real exercise in distillation!

Read the full piece on Design Week: https://lnkd.in/eyvzgAm3