Workroom Giving Brands Purpose
3 March 2014
We’ve just created a powerful awareness-raising film, launched at the Whitehall & Industry Group’s (WIG) Annual Reception at The Guildhall.
The film celebrates 30 years of WIG’s success in bringing business and government together and to raise awareness of their purpose: a nation better governed, business better informed and, in turn, society better served.
Working closely with Proudfoot TV we filmed 13 interviews with the WIG team, members and advocates in the public, private and third sector – including Gary Gibbon, Political Editor of Channel 4 and Sir Jeremy Heywood, Cabinet Secretary.
We aimed to create a persuasive communication with a clear call to action to be part of WIG. According to feedback so far, it seems we did just that!
This film more than met our expectations. We set out to make a short film featuring our members which would inspire others and encapsulate the importance of sectors learning from each other. I am extremely pleased with the end result; it was a proud moment when we showed it for the first time at the Guildhall to an audience who also seemed impressed!
Mark Gibson, WIG’s CEO
Workroom Giving Brands Purpose