Workroom Giving Brands Purpose
Founder & Creative Director
Brigid founded Workroom over 30 years ago to guide leaders to initiate, inspire & manage inclusive, purposeful branding programs. Her use of #strategiccreativity gets results by putting the brand at the heart of the business.
She loves to help organisations work out and define what they stand for and then lead the creative team to develop the brand into meaningful and measurable culture change, customer engagement and growth.
She has led many high profile and multi-award winning rebranding programmes; RB (Reckitt Benckiser); 3 x Balfour Beatty companies; The National Bingo Game; The Scout Association. Brigid also led the high profile rebranding of global beauty business Coty, after it acquired P&G’s Beauty business in 2016. She is currently working with Southern Dental on a large branding programme.
Prior to founding Workroom, she was Creative Director at Dewe Rogerson, Senior Design The Partners and Fitch & Company.
Brigid publishes articles related to brand and communications, has been featured in Marketing magazine, The Times special interest supplement Raconteur and B2B Marketing and is invited to comment on branding issues.
She lives with her artist partner in Essex and has two boys, one a research scientist in the USA and the other a strength and conditioning coach and founder of community wellbeing consultancy Balance Group. She is a regular theatre, cinema and gallery visitor, reads, runs, dances Salsa and also spends a lot of time in the garden she’s been creating from scratch over the last 15 years.
Workroom Giving Brands Purpose