We’ve been shortlisted!

22 December 2025

Our recent work for Norwex has been shortlisted in 4 categories at the Transform Awards Europe 2026!

• Best Brand Evolution (Corporate)
• Best Brand Evolution (Consumer)
• Best Brand Development Project to Reflect a Change of Mission, Values or Positioning (Consumer)
• Best Visual Identity from the Lifestyle and Wellbeing Sector

Norwex, founded over 30 years ago, is a family-owned business with Norwegian heritage. It pioneered the use of a microfibre cloth for cleaning with added water only, driven by their mission of reducing the number of harmful chemicals in the home.

As Norwex prepared for future global growth under a new CEO, it needed to rationalise 300+ product SKUs and elevate the brand to compete in a more challenging international environment. Workroom led a strategic repositioning and a creative transformation to a premium, Nordic-inspired visual identity and packaging system. Summed up in a succinct and powerful new strapline, ‘Live cleaner, safer, better’.

In the words of Beate Hjeltnes, Global CEO & Chair, “This was a significant change for everyone — the executive team, the family — and the process we went through was essential in getting us where we needed to be: A full rebrand and transformation of the business. Workroom were the engine room that made it happen.”

We’re proud to be recognised, so thank you to Transform magazine — and best of luck to fellow shortlisted agencies and brands!

Click Here to read Transform’s shortlist announcement