Workroom Giving Brands Purpose
13 November 2024
A huge thanks to Rob Alderson, Editor of Design Week, for writing about our recent rebrand of Humanist Ceremonies (part of Humanists UK).
As you point out, from the outset, we recognised the importance of including Humanists UK’s highly-trained celebrants – the “face” of Humanist Ceremonies – as independent, self-employed professionals, since being strong advocates for the brand is crucial for profile-raising and growth.
Rob captures how we made this rebranding process genuinely inclusive, in the words of our founder and MD, Brigid McMullen: “You have to make sure people understand that you are leading it, but their contribution to it is really valuable. That makes a difference. People need to know their input has been listened to and acknowledged.”
Indeed, this inclusive approach inspired our “Eureka” moment, namely, the promise / strapline: “Your story is our story” which beautifully encapsulates the individuality and shared experiences that Humanist Ceremonies stands for. Whether for weddings, funerals, or naming ceremonies, each event reflects a unique story, and celebrants see themselves as expert translators of these life stories and personal narratives.
One of the many visual assets we introduced, the ‘DNA Signature strip’- a vibrant, customisable pixelated genetic code – means the brand identity can flex to represent the diversity of the individual and their personal stories. Many thanks again to Design Week – this has made the start of our week! The full article can be read here.
Workroom Giving Brands Purpose