B2B or not B2B?

Admap, the monthly magazine for effectiveness in marketing communications, has published an article on B2B branding by Brigid McMullen.

Brand strategy for B2B companies

The global challenger in beauty

Coty

Coty rebranding

Raising a global brand profile

Kao

Kao EMEA website

A new face on the block?

Kao

Kao employer branding

Branding RB's global intranet

Reckitt Benckiser (RB)

RB employee experience brand

Liberating careers at Coty: lattices not ladders

Coty

Coty Learning & Development branding

From B2B exhibition to glamorous live event brand

Reed Business Information

Salon International rebranding

‘Freedom to Perform’ transforms business

Balfour Beatty WorkPlace

Balfour Beatty WorkPlace branding