B2B or not B2B?

Admap, the monthly magazine for effectiveness in marketing communications, has published an article on B2B branding by Brigid McMullen.

Brand strategy for B2B companies

Raising a global brand profile

Kao

Kao EMEA website

The global challenger in beauty

Coty

Coty Rebrand

A new face on the block?

Kao

Kao employer branding

Branding RB's global intranet

RB (Reckitt Benckiser)

Rubi

From B2B exhibition to glamorous live event brand

Reed Business Information

Salon International branding

Liberating careers at Coty: lattices not ladders

Coty

Coty Careers

‘Freedom to Perform’ transforms business

Balfour Beatty WorkPlace

Balfour Beatty WorkPlace